Knowing where to start scaling your law firm to increase profitability can be difficult. Should you focus on getting more clients? Or do you need to begin with investing in new growth technologies to keep your business afloat?

Finding the right answer to these questions and knowing where and when to focus your efforts is a powerful way to set your legal business apart from your competition.

When it comes to sales, planning is king.

Whether it is your sales process, or a follow-up sales strategy, you need to have a well-thought-out plan to achieve the desired results.

To be truly effective in your sales conversion efforts, every sales strategy needs to put the customer at its center.