Tips to Maximize Social Media Conversions

With time, many business owners have become convinced of the power and value of social media marketing. This comes as no surprise considering the billions of people that make use of social media all over the globe. For organizations that want to capitalize on the monumental traffic that these platforms bring in, increasing their social media conversions is a no brainer.

However, not every business realizes the massive potential that digital media holds in terms of boosting their revenue.

According to a survey with participants from 1,000 companies, 41 percent of the respondents had no idea of the financial impact of social media marketing. Another report revealed that 68 percent of small businesses do not have any social media conversion strategy.

In today’s modern world, however, it is simply impossible to ignore the importance of digital marketing. When optimized effectively, it can help you reach millions of potential customers. Here, the key to generating value from your social media and increasing conversions is in goal setting.

Writing your goals down helps you chart a course for improvement and success. It helps you realize what works and what doesn't and give you a direction to work towards, in a way that is well-documented and can be shared with others.

8 Tips to Maximize Your Social Media Conversions

1. Optimize Your Landing Pages

Think of your landing page as the first impression you have on a customer. It can essentially make or break your business with them.

Optimize each element on your landing page according to industry best practices to maximize your online conversion rates. As a general rule, your landing page should have:

• A strong headline, that compels the user to stay with you.

• A clean design, that looks professional and trustworthy.

• A user-friendly landing page form, that doesn’t scare people away.

• A convincing copy, that communicates your business’s value.

• A convincing call-to-action (CTO).

2. Promote Content Through Videos Posts and Ads

Video-centric promotional content is all the rage amongst successful brands and there is a reason for that. Everyone loves video content. It is the one we process the fastest and one we tend to relate to the most. This is why video content goes hand in hand with increased social media conversions.

Promotions centered around videos perform exceptionally well. It is important, though, to keep your video content short and sweet as you don’t want people to get bored and lose interest.

3. Ensure Your Website is Mobile Friendly

A brand’s success in increasing conversion rates lies in its ability to provide its users with a seamless browsing experience. Now, with 80 percent of social media traffic coming from mobile devices, making your website mobile-friendly should be your top priority.

Your landing pages should be clear, concise, and easy to navigate with minimal interruptions.

You don't want a website that works perfectly on a desktop but is wonky and gets fidgety when on a mobile browser. A good practice is to design for mobile first and then go for the desktop.

You can split test elements such as link placement, your website’s copy, and visual imagery by using optimization tools, such as Optimizely. This would help you improve your mobile conversion strategy and allow users to get a better experience out of your website.

Mobile-friendly sites are also prioritized by Google and rank much higher on its search engine. Ranking higher will bring in more traffic to your website which would then translate to increased conversion rates.

4. Analyze Your Social Media Conversion by Looking at the Data

Performing analytics and tracking your social media performance is crucial to refining your social media marketing efforts and boosting conversion rates.

Tracking allows you to recognize your online weak points. You can see what type of content scores the most engagement. By understanding that, you can then modify your content to align with your conversion goals.

You won’t get it right from day one and upping your conversions means playing the long game of tracking and analyzing your data. 

5. Offer a Clear Value Proposition

Value proposition is one of the most important aspects of a conversion strategy. It is how you would essentially convince users to buy your product/service.

Your value proposition should include:

• Relevancy. How your products/services solve a problem for the customer.

• Distinction. What sets you apart from your competitors and why your product is better.

• Value. The benefits a user would get to experience after purchasing your offering.

6. Create Content Geared Towards Your Target Audience

Your online marketing strategy should start by finding your target audience. Once you have determined the right audience for your product, you should create content based on that persona.

In essence, your content should be personalized based on people’s demographics and psychographics (and not random) so that they are more likely to click on your call-to-action and interact with your business.

7. Let Your User-Generated Content Do the Talking

Almost 80 percent of consumers trust online reviews as much as they would personal recommendations. This makes user-generated content (UGC) equivalent to pure gold for your conversion rates.

Positive reviews and testimonials serve as social proof of your brand’s authenticity. It gives users real-world insight into your products and helps them relate to your business which makes them more likely to buy from you.

8. Aim to Serve

Oftentimes, in the process of creating the perfect plan for their business, companies get too focused on their inner workings. The company’s mission. The company’s conversion rates. The company’s profits.

So much so that they forget about the customer altogether.

It is important to remember that opportunities for growth occur much easier when businesses keep their focus customer-centric. Prioritizing efforts to eliminate the user's pain points provides businesses with tremendous potential to grow and expand.

When you aim to provide value first, your customers won’t mind an ad or two by you on their feeds. In fact, they are more likely to engage with your promotional content if they trust your brand to provide valuable service.