Top 6 Best Automation Tools to Grow Your Business
We live in a fast-paced world. Nowadays, businesses establish standardized processes and strategies to achieve certain goals in the shortest time possible and ensure employee efficiency in the workplace.
These business processes help a company run smoothly. Therefore, it is vitally important that they remain consistent over time for the business to be both time and cost efficient. One of the most effective methods of maintaining this consistency is through automation.
Business process automation (BPA) software is often used by companies to manage their projects, workflows, and everything in between. This is thanks to the advancement of technology which has provided us with a ton of automation tools that enable us to achieve more in less time.
Let’s have a look at why automating your processes is important and the 6 best automation tools to grow your business.
Why is Automation Important in Business?
BPA is a crucial aspect if a business wants to not just survive but thrive today. It refers to strategically incorporating certain software applications to automate processes within the organization and minimize manual intervention by humans.
This automation helps boost productivity by automating dull and time-consuming tasks, essentially helping you put the quote “work smarter, not harder” into practice.
The goal of BPA is to focus on overall processes rather than a single standalone task. As a result, a company is better able to use materials, improve its service quality, and increase the overall output.
Automated tools typically perform tasks with much more precision and consistency than a human would. Not only does this allow for fewer chances of error but is also a time and cost-effective process.
Top 6 Best Automation Tools to Grow Your Business
1. Zapier for Workflow Automation
Zapier is a leading platform in the realm of workflow automation. It is an automation tool that lets you create workflows and apps easily.
Zapier allows you to automate tasks between two or more apps without requiring any coding. So, when a certain event happens in one app, Zapier can notify the other app to automatically perform the desired task.
With Zapier, you can:
Automate repetitive tasks
Move information from one place (app) to another
Automate mundane tasks
At the moment, Zapier works with more than 3,000 tools and apps which means you have a lot to choose from.
2. Calendly for Online Appointment Scheduling
Calendly is an effective automation tool for dealing with the tedious and time-consuming task of scheduling meetings. It is designed to make the whole process of scheduling as easy as possible for you by eliminating the hassle of never-ending back and forth emails.
With Calendly, all you need to do is choose and connect your calendars to the app. You can set your availability preferences and define meeting durations. You can then embed that information in a link and share it with other people to bring them to your Calendly page.
When someone reaches your Calendly page, they won’t see your calendar. Instead, they would choose their preferences for the meeting. Calendly will then check your availability on those dates and times against your calendar.
Calendly does all this securely and professionally. Nobody sees any more information than needs to be seen. It also sends out follow-ups and reminders to avoid cancellations or late appearances.
3. ActiveCampaign for Customer Experience Automation
The most important aspect of a business is the customer experience. And, you can elevate your customer service by using the right tools in the right place.
This is where ActiveCampaign comes in.
ActiveCampaign allows you to provide every customer with personalized treatment by letting you display the right message to each one of them. It gives you the necessary email marketing, automation, CRM platform, and sales software that gives you exactly what you need to provide incredible customer experiences.
Through ActiveCampaign, you are given detailed behavior tracking and marketing segmentation options to create a customized experience for every client.
4. HubSpot for CRM
HubSpot is a Content Relationship Management (CRM) platform that provides you with the tools needed to build lasting customer experiences. It is a cloud-based software that helps align a business’s sales and marketing teams, boost ROI, and optimize its marketing strategy by connecting them with quality prospects.
Here are a few things you can do with HubSpot:
Email tracking
Live chat
Scheduling meetings
Lead tracking
5. HootSuite for Social Media Management
HootSuite is a social media management tool that allows you to cover every aspect of managing your social media content. It is a versatile automation tool that makes the job of social media managers easier by doing simple day-to-day tasks, such as planning and scheduling posts, curating content, measuring ROI, performance reporting, and much more.
It saves a lot of time by taking care of basic tasks and getting them out of the way for you.
HootSuite is an extremely popular platform with millions of users worldwide which translates to its services improving by the second.
6. CallRail for Marketing Tracking
Digital marketing campaigns are a determining success factor for every business nowadays. They increase the potential of businesses to target the right audience and get more accurate data measurements to determine the effectiveness of their current marketing strategies.
A great automation tool for these purposes is CallRail.
CallRail is a marketing tracking tool that helps businesses and companies grow and succeed by providing them with quality leads.
It works by assigning a business a local or 800 number phone line so that whenever a new number is called, the call is forwarded to the business line.
The number provided to your business by CallRail has the ability to track caller information and the call’s details, such as date, time, and duration. This helps your business track and manage the phone leads and determine which source is driving quality leads.
Conclusion
The world is becoming increasingly technology-driven. Automation is no longer a luxury that only large businesses can afford to have. Rather, it is a necessity that is essential for businesses of all sizes to ensure their continued success.
With so many benefits to offer and a plethora of tools to choose from, adopting automation is a no-brainer that can transform the way you run your business.